Data-driven customer insight can provide a real platform for business success and an increase in profits and shareholder value appreciation.
The book is a collection of thought leadership papers and essays. All carry the theme of data-driven and customer driven return on investment.
This book was considered a vital breakthrough by key companies that own, develop and handle data for marketing and business professionals. It has been brought into being by the kind help of some magnificent contributing authors from leading companies (see right).
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Now published, The Data Fuelled Business, edited by Frank Wainwright. The book was heralded as the new ROI bible at its recent launch, a comprehensive guide to data-driven marketing and customer understanding. In 22 insightful chapters, the Data Fuelled Business takes you through the way that data can power the marketing team, the product and even the enterprise. It goes from simple data quality issues, through to demonstrations of increased shareholder value through data and customer understanding. It offers solutions across all customer communication channels.
The book can be bought for £10.95, +£2 p+p. To order your copy, click here and email. The Data Fuelled Business is also available with a dmBusiness subscription for an all-inclusive £40 for a limited time. Click to request details of this special subscription offer.
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