Editorial 2006

If you would like to run an opinion piece in any issue please submit a topic synopsis by email - opinion pieces will run at 500 words.

If you would like to advertise against any feature, please contact us by email here or visit the Advertising section.

Forward features 2006

Every issue of DM Business now carries a major theme throughout.

Winter issue: Jan/Feb 2006
Editorial deadline January 16th
Advertising deadline January 16th

Theme to run through the whole issue:
Consumer attitudes to technology driven marketing

Within this topic we will discuss

Software/solutions for data accuracy
Outbound telemarketing and predictive diallers
Telemarketing vs Mail
Digital marketing and search technology
Database outsourcing and data bureau
Digital print
Machine mail processing
Delivering e-commerce
DM suppliers - directors of the year
TfM - full exhibition preview

Spring issue: Apr/May 2006
Editorial deadline April 21st
Advertising deadline April 21st

Theme to run through the whole issue:
Multi-Channel targeting: Understanding all routes to consumer permission

Within this topic we will discuss

IDMF - exhibitors opinion, event preview
New industry products and the DMBusiness New Product Awards
Effective use of consumer data
Niche lists and the marketing mix
Effective use of B2B data
Email, SMS and online strategy
Field Marketing, direct data collection, direct sales
Financial Services case studies
Consumer Preference Services and screening
Envelopes and Packaging