Sponsored by Acxiom

At the IDMF gala dinner, Dawn Orr, Data Group Leader, Acxiom presented the winning IPT team (right), alongside Frank Wainwright, publishing editor, DM Business with the IDMF/DM Business New Product Award. IPT won the award for EmailTracker. EmailTracker is new library service for monitoring your's and your competitor's email activity.

The award has seen its seventh big winner with IPT showing the way forward. The company has a track record of email innovation and has appeared on the shortlist before. The win was announced on February 23rd at the 1000 seat gala at the Park Lane Hilton. The award was celebrated at the big IDMF evening that saw the industry celebrate to the ever-popular disco beat of The Real Thing.

This year, a shortlist of 9 category winners was drawn up from a long list of entries by some key experts from within the industry. Then some 900 Fair visitors cast their vote for their preferred product from the category winner's list. Dawn Orr is the woman in charge of Acxiom's new data capability and all of the R&D that has gone into that, so the award had an appropriate person to present it. She has overseen one of the biggest collations of consumer/lifestyle data in the UK, and expressed her delight in an award that recognises R&D.

In the May issue of dmBusiness, the magazine will detail the judging process, the Fair visitor reaction and take a view on the future of direct marketing in the UK and Internationally.