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From John Whittingdale MP

The Shadow Secretary of State for Culture, Media and Sport, John Whittingdale MP, has welcomed the news that former NTL managing director Stephen Carter was appointed January 21st as head of OFCOM. Commenting, Mr Whittingdale said: "I welcome the fact that the new Chief Executive of OFCOM comes from outside the existing regulators, and brings with him experience of the commercial sector.

"OFCOM will be a very powerful body and it is essential that those in charge have a proper understanding of how the business world works."

Archived views
Ronel Schoeman, Databases for retail uplift
Richard Roche, The times are a changing
Jeremy Saul, Holistic
Richard McCann, Friday's of Piccadilly
David Harrison, WSPS
Russell Loarridge, Firstwave Technologies
Alan Joen, Touchstone
John Whittingdale MP

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Consumers who love direct marketing are the unspoken majority. Discuss in relation to any channel of communication.
To focus on ROI is to undervalue DM in order to satisfy simplistic FDs: Discuss.
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The direct mail industry should pay no more than lip service to environmental issues. Discuss
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Data quality concerns are a hindrance to creative campaigning. Discuss.

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